Website and SEO
Why do you need a website?
In the marketing funnel’s architecture, the website serves as the pivotal terminal stage, facilitating the crucial conversion of prospects into loyal customers and product purchases. It stands as a testament to your brand’s professionalism, eloquently showcasing your identity and related offerings. More than just a destination, it marks the culmination of the customer’s journey, steering them towards engagement with precision and finesse.
Web Design
- Create your website using WordPress; you will retain all account information.
- Provide guidance on how to create posts, add pictures, and modify titles upon completion.
- Design landing pages and tailor services; each page will be customized according to your requirements.
- Offer instructions on integrating Google Maps (if needed) and implementing schema to enhance your website’s SEO friendliness.
- Set up a mail newsletter (if required) and provide instructions on its usage.
Do you need SEO?
In the current digital landscape, Google unequivocally leads the search engine market, boasting an impressive 82% share of desktop searches as of December 2023. It’s critical to recognize that the vast majority of Google users search with precise intent, utilizing specific keywords to find what they need. By strategically embedding these relevant keywords into your website—especially those that align closely with your services and meet your customers’ needs—and securing high rankings through robust SEO strategies, you significantly increase your website’s visibility to potential customers. More than just driving immediate traffic, effective SEO is a cornerstone for long-term success, laying the foundation for sustainable growth and development of your business.
Keyword Research
Off-page SEO
On-page SEO
SEO Strategy
Analytic tools
SEO Technical
- Focusing on long-tail keywords is a strategic approach due to their lower competitiveness and closer alignment with user intent. For instance, while ‘local SEO’ and ‘Google local SEO’ are important, long-tail keywords such as ‘what is local SEO optimization’ and ‘how to improve local ranking on Google’ offer a more precise match to user queries.
- Utilizing strategies like content pillars, content clusters, and a keyword hierarchy can significantly enhance your SEO efforts.
- By conducting thorough keyword analysis, you can more effectively plan your overall SEO strategy, ensuring it is well-aligned with customer desires and search behaviors.
- This methodical approach not only simplifies strategy development but also improves your ability to predict and meet customer needs, driving better engagement and results.
- Optimize your website according to an SEO checklist.
- Ensure all titles, subtitles, posts, and categories meet SEO standards.
- Implement Schema markup for the website.
- Enhance Google Maps visibility and website ranking by creating a Google Map and converting it to a CID.
- Develop an entity profile to strengthen online presence.
- Integrate Google Search Console and Google Analytics with your website, and submit your sitemap.
- Implement a link-building strategy that includes guest posting, backlinks, and forum seeding to improve SEO.
QUESTIONS?
If you have any questions or concerns about Branding. I’d be happy to help you out!